REBRAND
Help create a cohesive vision and brand that will define and convey your vibe and style to all clients (current and potential). Consult on all aesthetics attached to the website such as layout, brand and style, and work directly with your web designer to help make decisions on everything from the new logo, layout, photos and content.
CREATIVE DIRECTION
Help you gain exposure and people's attention so that you can continue to grow your client base and share your gifts with others that are in need of your help. Handle your social media, photography, filming, visual planning and managing so that you can focus on/growing your clientele and focus your energy and skill where it's needed and most important. Update all areas of your business with the new branding. Maintain online activity, giving new followers and clients (current and potential) a sense that you are present, reliable, relatable, attainable and in touch - someone that they can count on to always show up for them across the board. Style and photograph you for your headshots as well as any other photos needed for the website, social media or online presence.
DIGITAL STRATEGY / BRAND MANAGEMENT
Design, create and plan your social media presence to reflect the new brand…
Instagram: Manage your grid, design and create icons for your highlights, create content and post on your behalf. Create a Linktree account for you to link in your Instagram bio. This will allow you to have multiple links and topics readily available for people interested in learning about your services and content.
Video Content: Assist with filming if needed when creating videos. Use Vimeo to create and share content that will available for sale on your website and Instagram bio. and act as passive income.
Pinterest: Update photos, brand logo and create a plan on how much time we want to dedicate to this platform and how we want to use this outlet for promoting your business.
Facebook: Update photos, brand logo and create a plan on how much time we want to dedicate to this platform and how we want to use this outlet for promoting your business.
PAYMENT OPTIONS
Monthly retainer: If you're ready to dive in and get started in all areas, the monthly retainer option is perfect for you. As my client, you would be my main focus when it came to this part of my business.
Hourly rate: The hourly rate is great if you aren't quite ready to commit to a monthly fee. We can then decide if you'd like me to bill based on projects or by a certain amount of hours per week.
Please inquire about payment options since I customize all packages to meet my client’s needs!
THE IMPORTANCE OF SOCIAL MEDIA:
Social media is key when creating, maintaining and promoting your brand. The goal that we want to reach and continually execute is, that you have all areas of your business up to date and active at all times. This gives new readers, and followers and clients (current and potential) a feeling that you are present, reliable, relatable, attainable and in touch - someone that they can count on to always show up for them across the board. Please know that you can be as involved as much as you’d like. This can be a collaborative effort where I give you my advice and you make the final decision OR I can fully take the reins OR we find a happy medium in between!
INSTAGRAM:
Create a strategic plan to elevate your Instagram profile. (This can include your feed, stories, highlights and analytics). Authentically represent your brand through visual aesthetics, cohesive editing, and organization of your grid to showcase your voice, skillset and purpose.
GRID:
Design and produce custom images to be used for Instagram, as well as Pinterest when needed.
Handle captions when requested or wanted but it will depend on the content. For instance, if the post calls for your expertise, I may ask for additional tips and knowledge to make sure I understand the post and it’s purpose. I will then take that information to create the caption.
Use and generate new hashtags for your posts that help set you apart as well as define and showcase your intentions and expertise.
HIGHLIGHTS:
Create categories and custom icons.
Upload icons and help you navigate which content should go where
STORIES:
Create a custom story series each week.
Post on your behalf if there is available content available to me. Can discuss this more in depth if interested.
Organize stories in corresponding folders.
ANALYTICS:
Analyze the backend, demographics and reach to help you connect with and grow your audience.
YOUTUBE:
Promote your videos, introduce and explain your services to new clientele and guide people back to your website.
EDIT CHANNEL:
Update channel art: Add an image that has your logo/branding/title included
Create playlists: These encourage people to watch more of your videos since they will see a list of all your other videos in the series, which makes your content more episodic. Auto-play does a good job of engaging viewers to watch multiple videos, with no extra effort on their part. Also, the title you choose for your playlist can help you get ranked higher in Google search results.
Create custom thumbnails for each video.
Add social media links to your profile.
FILMING:
Can be available to help film segments, podcasts and any other on camera needs you might need.
ANALYTICS:
Analyze the backend, demographics and reach to help you connect with and grow your audience.
PINTEREST:
To generate buzz around your services and brand by visually piquing people’s interest with images, taglines, inspiring quotes and videos, with the intention of driving traffic back to your website and blog.
BOARDS:
Create new boards that engage followers and show the depth of your personality, brand and voice.
Organize and name and/or rename existing boards where needed.
PINS:
Pin original content as well as custom designed Instagram images.
Engage with other users and repin content from likeminded users and brands.
ANALYTICS:
Analyze the backend, demographics and reach to help you connect with and grow your audience.
IMAGE CONSULTING:
Prepare you for on camera appearances. Create a handful of outfits that you can mix and match to act as your on-camera “uniforms” for various filming situations.
Help you prepare for these occasions: pick the outfit, assist with hair and makeup.
Film or capture social media content for Instagram stories, YouTube etc.
NOT SURE WHICH STYLING EXPERIENCE IS RIGHT FOR YOU? THAT'S OK!
I'D BE HAPPY TO ADVISE OR CUSTOMIZE SOMETHING FOR YOU. EMAIL FOR PRICING AND MORE!
Package #1: Maintenance | $2,000
This is perfect if you want to start out slow, get your feet wet and see how much you can handle on your own with just some basic maintenance and assistance from me.
SOW: On a monthly basis, I would handle and be involved in the following:
GENERAL:
Calls, texts, voicenotes, Zoom meetings to discuss anything that needs addressing
CREATIVE CONTENT:
Take your photos
SOCIAL MEDIA:
Manage your grid via Planoly (update, arrange, post etc)
WEBSITE:
Connect with your web designer when needed regarding any content updates
Monthly fee: $2,000
Package #2: Support + Maintenance
This option is more fitting if you are ready to invest and you want my help handling and scheduling your grid as well as content planning, but also want to see how much you can do on your own in terms of editing photos and video, writing content and working with your web designer
SOW: On a monthly basis, I would handle and be involved in the following:
GENERAL:
Calls, texts, voicenotes, Zoom meetings to discuss anything that needs addressing
Continue to brainstorm, fine tune, hone in on and cultivate your brand, vibe and aesthetic designer to help make decisions on layout, photos and content
CREATIVE CONTENT:
Scout for photoshoots
Style you for photoshoots
Take your photos
Film various content if/when needed
SOCIAL MEDIA:
Plan, strategize and manage your grid via Planoly (update, arrange, post etc)
Update highlight covers
Post stories on your behalf
WEBSITE:
In-depth website audit
Connect with your web designer when needed regarding any content updates
Monthly fee: $3,500
Package #3: The Full Enchilada
If you are ready to go balls to the walls and kick everything into HIGH gear, then this is the option for you. For three months, with my dedicated support, guidance and expertise, we will operate as a kickass team. We will be in full-on manifestation, creation and execution mode when it comes to all the things for your business and I will be your guide and your go-to person for all things social media and branding. This option really is the full enchilada. It’s elevated, strategic and dynamic, with the approach requiring a lot of work up front so that we can get your social media brand working like a well oiled machine. Then once the necessary systems are in place and we get it to where it is running smoothly, you can always opt to shift down to one of the other plans listed for ongoing maintenance/support.
SOW: For 3 months, I would handle and be involved in everything below:
GENERAL:
Calls, texts, voicenotes, Zoom meetings to discuss anything that needs addressing
Continue to brainstorm, fine tune, hone in on and cultivate your brand, vibe and aesthetic
CREATIVE CONTENT:
Scout for photoshoots
Style you for photoshoots
Take your photos
Edit your photos
Film various content if/when needed
Edit videos
SOCIAL MEDIA:
Update highlight covers
Create layouts and templates for posts and stories (Friday Five etc)
Plan, strategize and manage your grid,
Post stories on your behalf
Learn your "voice" and write captions on your behalf
WEBSITE:
In-depth website audit
Work with your web designer to help make decisions on layout, photos and content
ANALYTICS
Deep dive into your analytics
Run polls to figure out who your audience is in order to connect with them and help build a community based on trust and transparency
ADVERTISING:
Instagram ads can be a highly effective tool in your social media marketing strategy when implemented correctly.
Strategize, create, run and manage all ads
Monthly fee: $5,000 per month